What Do TikTok Dreams, Public Spending, and the Fight Against Femicide Have in Common?

At first glance, not much. But dig into Odipo Dev’s work and you’ll see the common thread: data storytelling that doesn’t just inform, it sparks action. This Kenya-based research and storytelling firm knows how to take hard-hitting numbers, real-life issues, and societal trends and turn them into stories you can’t just scroll past. Whether it’s Gen Z’s TikTok-inspired career dreams, Kenya’s ballooning debt, or the fight to end femicide, Odipo Dev is making data digestible, engaging, and impossible to ignore.

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Data That Speaks to Dreams

What’s the dream job for young Kenyans today? Doctor? Engineer? Lawyer? Think again. TikToker is right up there with the classics. While some might roll their eyes, Odipo Dev connects the dots between Gen Z’s obsession with vibes, mental health, and financial freedom, and why influencing seems like the ultimate dream gig. Their storytelling makes even the most surprising stats relatable, witty, and engaging because let’s be real, we all know someone who’s trying to go viral. 

And it’s not just career trends, Odipo Dev makes numbers feel real in every space. Through their explainer videos on VybeCast, they break down mind-boggling figures like Kenya’s 1.5 trillion KES debt to the World Bank into bite-sized, easy-to-digest insights. It’s the kind of content that makes you pause mid-scroll and ask, “Wait, where IS our money going?”

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Tracking Every Shilling

If we’re being honest… budgets, taxes, and debt don’t exactly scream excitement. But somehow, Odipo Dev makes them make sense. Their deep dive into Kenya’s 2024 Finance Bill is a perfect example. This isn’t your usual dense policy breakdown, it’s a data-powered reality check on how Parliament votes vs. what the people actually want. With an interactive table showing how MPs voted in 2023 and 2024, Odipo Dev makes it easy for Kenyans to track who’s really representing them and who isn’t. 

The result? More people paying attention. More conversations. More accountability. Because when citizen frustration reaches new highs, the demand for transparency follows closely behind. 

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Shining a Light on Femicide

Kenya’s femicide crisis has long been underreported, but Odipo Dev is changing that with ‘Silencing Women’, the country’s first living database of femicide cases which brings the numbers to life. 

More than 500 cases from 2016 to 2024, each with names, locations, and details that ensure these victims aren’t just forgotten statistics. The project built momentum in 2024 after a wave of femicide cases, including over 10 deaths in January alone, ignited nationwide protests in Nairobi and Eldoret. The urgency hit even harder with the murder of Ugandan Olympian Rebecca Cheptegei, who was set on fire by her boyfriend in Kenya - the third elite female athlete killed by an intimate partner in recent years. 

But this isn’t just a database. It’s a tool for journalists, policymakers, and activists to push for real change - challenging victim-blaming, improving reporting, and demanding action. Once again, Odipo Dev takes an issue too big to ignore and gives people the data they need to fight back. 

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A Data-Driven Generation Demands Change

Kenya is changing. It is witnessing a new era of civic engagement, and the streets, social media, and protest signs prove it. Young people are more informed, more engaged, and more unwilling than ever to accept the status quo. Whether it’s choosing careers, questioning government spending, or demanding justice for women, the trend is clear: people are paying attention and they want the facts. 

And that’s where Odipo Dev shines. They take data and make it human, turning dry statistics into stories that move people. They break down big issues, expose uncomfortable truths, and spark conversations that actually matter. In a world where protests are getting louder, and accountability is no longer optional, data isn’t just for reports - it’s a fuel for change. 

And thanks to Odipo Dev, that change is more informed, more impactful, and more unstoppable than ever. 

Odipo Dev is one of Africa Data Hub’s partners, and these powerful tools and visualisations - ‘Silencing Women’, the Finance Bill tracker, and more are built in partnership with Africa Data Hub. This work is made possible with the support of The Gates Foundation, whose funding helps ensure that data remains accessible, transparent and a catalyst for meaningful change across Africa.